I’m a multidisciplinary strategist with 15 years of experience. I was born and raised in Spain. I’ve lived in Madrid, London and the last 6 years in Chicago. My background is very diverse from Advertising to entrepreneurship. This exposure to different ways of thinking shaped my understanding of people and approach to work, and my practice is driven by a deep sense of curiosity.
My work is very diverse, but the core is the same I work with individuals, teams and organizations to challenge them to see things in new ways, understand the world we are living in and equip them with the tools and mindsets needed to build capacity for creativity and curiosity.
I use Human Centered Design methodology, a strategic mind, and a creative approach to design experiences and programs that help people lead, work, and live better.
Through my work I’ve found that design strategy extends naturally into empathy and trend research, experience learning and build capacity for creativity and Innovation.