I’m a multidisciplinary strategist with 15 years of experience. I was born and raised in Spain. I’ve lived in Madrid, London and the last 6 years in Chicago. My background is very diverse from Advertising to entrepreneurship. This exposure to different ways of thinking shaped my understanding of people and approach to work, and my practice is driven by a deep sense of curiosity.
The content of my work is diverse but the core is the same. I work with individuals, teams and organizations to inspire them to see things from different perspectives, challenge their assumptions and uncover opportunites to grow. I apply a Human Centered Design approach to align business , people and culture needs.
I believe that greatness is possible if we have the courage to change and question what we already know.
Through my work I’ve found that design strategy extends naturally into empathy and trend research, experience learning and build capacity for creativity and Innovation.