How can we create a culture of creativity and collaboration where employees are empowered to take risks and develop creative confidence?
How can we rethink the relationship with our clients to encourage them to trust us beyond the traditional media strategy?
Media companies are known as the boring part of Advertising. Strategies are based on numbers (and money) and usually, instead of being their collaborator, they are the enemy of creative boutiques. Maxus Global was created as a network of media agencies around the world, to challenge this perception and create a company focused on using creativity to build long term relationships with consumers.
I was brought to Maxus Spain as Head of Strategy and Innovation to work with the global strategy team, based in London, to implement a new process of working: Relationship Media, and to work with managers in Spain to make the transformation happen.
I worked with my team for 15 months to make actionable changes in the 3 aspects related to transformation: mindset + culture + experiences (due to confidentiality can't go into details).
We defined purpose and values. We designed habits and rituals for different departments to install a creative mindset and encourage employees to think and act differently in their presentations and strategies. We ran workshops, co-creation session and supported new business and account departments with strategies and experiences that created value for the agency, the client and consumers.
Design and facilitator of co-working sessions & workshops// Empathy research // Purpose and values definition // Creative coaching // New business strategy and experience design // Brand strategy // Organization change
Jeep // Lancia // Chrysler // Colgate